07 Jul How to Use Low Search Volume Keywords for SEO Optimisation
Keywords are the most vital elements for the web as well as for SEO. Keywords are words that are used by the audience to search for your business, products, or services on the web using search engines. Customers and clients use both high volume keywords; and low volume keywords to find the services, products, and your website.
Search volume is the number of searches per month for a specific keyword. Low search volume keywords are keywords that people search for but not as much as they search other keywords. Low Search Volume Keywords can be more useful to your website in long run than you may think.
For example, when you search for “vegan baker”, Google keywords planner will display the results where the search volume for “vegan baker” is 100 – 1K. If you search for “best vegan baker”, then it will show search volume as 10 – 100. And if you will search for “cheap vegan baker”, then the search volume will be 0 – 10. In the image below, you can see these search keywords and their average monthly searches; this should give you an idea of how different keywords can benefit your niche.
It is important to keep in mind that using small search volume keywords should not contradict your main keywords. Using keywords that are similar to your main keywords can cannibalise your SEO and affect your ranking negatively. By cannibalise, we mean that search ranking may get divided between two different pages with similar focus keywords. For instance, you may have one page with focus keyword “vegan baker in Wellington” and other page with focus keyword “best vegan bakery in Wellington”. This can be confusing for search engines and they will try to rank both pages for same keyword.