Web Analytics Wellington - Websense Development Wellington, NZ
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Web Analytics in Wellington


Web Analytics Wellington helps to improve internet marketing. With the help of web analytics data, marketers can access information like how much traffic is coming to the website, what are the sources of that traffic, how users are interacting with their website, and more. Did we mention Websense Development offers web analytics right here in Wellington?

Web analytics is measuring and analysing the web data to understand and optimise website usage. Our expert web analytics team follows a simplified process for better web analytics results. Web analytics offered in Wellington is essential for growing your business by accessing market research and assessing your website.

There are various factors taken into account for web analytics. These factors include traffic sources, engagement rate, bounce rate, visitor flow, content quality, conversion rates, page load time, user behaviour, audience age or demographic information, and more.

Websense offers Web Analytics in Wellington to help boost your customer engagement on your website, whilst retaining and gaining new visitors. You can expect the volume of goods and services on your website to increase and spending habits of your customers to improve.


Our web analytics experts develop strategies for tracking different aspects of web traffic to your website.


After discussing and finalising the strategies, we implement specific web analytics to get better results.


Improving your business through web analytics means your company grows and we can repeat the analytics process to maintain the growth.

There are a variety of different Web Analytics that can help develop your business. Some of the following being:

User Analytics
Traffic Analytics
Behavioural Analytics
Acquisition Analytics

Web Analytics (User) looks at analysing user behavior and trends to help understand how they interact with your website or app. This is important as it helps build your business based on actual user behaviour rather than your own.

Web Analytics (Behaviour) is the process of using data to understand the behaviour of users on your website or app. This can include page views, email sign-ups, and more. This helps retain customers, build cohorts, and understand engagement and conversion.

Web Analytics (Traffic Analysis) is the process of intercepting and examining messages to help understand patterns in communication. It is critical for business’ to know and understand how traffic comes to and from your site.

Web Analytics (Acquisition) is used to identify how users arrive at your website. These specific reports are used to gain a greater understanding of your traffic. It can help differentiate between customers using search engines or arriving directly, or if marketing campaigns have been successful in user attraction.

Contact Websense Development in Wellington for Web Analytics, we are here to help grow and develop your business.