6 Amazing New Zealand Brands That Use Effective Marketing

17 Aug 6 Amazing New Zealand Brands That Use Effective Marketing

New Zealand’s Effective Marketing Brands

Effective marketing is what makes the absolute difference in attracting new and old audiences. When companies market their product, they need to ensure the marketing and brand identity match their core business values and reflect their goals to consumers.

Because here at Websense Development, we are proudly NZ owned and operate in Wellington. We decided to put together some of the best New Zealand owned brands that we thought successfully marketed their brand, making them not only NZ’s favourites, but the rest of the world too! 

Fix & Fogg

Source: (Fix & Fogg)

Fix and Fogg was founded in New Zealand and has now taken over the world with its delicious nut butters. Their clean style of advertising and effective communication of earth-like colours matches their ethical brand which is vegan friendly, palm oil free and non-GMO. Using a easily-recognisable logo of the little flag with the ‘F’ inside, it’s no wonder they are winning awards all over the world.

Sharesies

Source: (Sharesies)

Sharesies is an innovative, kiwi-owned company which takes the complexity out of investing and shares. With a vibrant, colourful brand identity, the simplistic design appeals to the eye and attaches a positive feeling to a topic that many can find difficult.

PAKnSAVE 

Source: (PAKnSAVE)

You know your company has been successful when almost every New Zealander can identify it instantaneously. PAKnSAVE has achieved what most companies strive for, an ownership over a particular colour and design that makes it more recognisable than other competitors. With their humorous stickman advertising and shade of yellow, they’ve become infamous within New Zealand. 

Whittaker’s

Source: (Whittaker’s)

The Christchurch established chocolate company, Whittakers, has got the whole world drooling over a piece of their delicious chocolate. Through their effective branding and marketing, they have made their chocolate seem luxurious and desirable with the gold colour wrapping and complimentary dark hues.

Part Time Rangers 

Source: (Part Time Rangers)

This creative brand has combined a great cause with a common habit that most people indulge in, consuming alcohol. The company’s branding has done them a great service for fundraising money to support wildlife and the environment. Using a vibrant colour scheme and unique graphic design, the cans have caught the eye of consumers, particularly young adults in New Zealand.

Marmite

Source: (Marmite)

The historic sandwich spread, Marmite, has had an effective campaign since its manufacturing rights started in New Zealand during 1919. Changing its jar a few times over its journey, the now infamous red, yellow and black jar can be spotted across supermarkets with ease.

We hope that some of these NZ owned brands were something new and interesting to look through. It really shows the importance of good marketing and brand design. Digital marketing in particular is a crucial part of many businesses these days. Having your business being advertised online can remove geographical barriers and helps grow your business on an international scale. It is also a cheaper option which can be tracked. This means you can quantify your results, target specific audiences and personalise your business to gain customer loyalty.

There are many ways to market your brand with some including website design, social media marketing, emails, print advertising and content creation. Depending on your product, your brand should be reflective of your company values, which will help attract the right audience for your service.

Is your business looking for a rebranding? Or maybe just a design update?

Here at Websense Development, we can help with all aspects for marketing your business. Whether it be content and graphic creations, emails, digital marketing or more! Click here to see our variety of services that we offer.