How to prepare for a website redesign?

29 Sep How to prepare for a website redesign?

Website redesign is an exciting yet big decision for you. A website redesign can help your website perform better on search engines. It can help increase your ranking on various search engines, which will increase your user reach and leads.

If you are thinking of redesigning your website then you will have to make some big and small decisions to make it happen. We have compiled a small checklist for you to follow for the process of redesigning your website. Our website redesign checklist is simple and effective.

1. Goal

Before beginning any kind of website redesign, you should have a clear goal as to why you want to have a redesigned website and what you want to achieve with it. When you know what you want to accomplish with the website redesign, the rest of the steps become easier for you.

2. Budget

The most important step is to know your budget. Evaluate how much money you are willing to spend on the website. This will help you choose your website options in a better way. Having a clear understanding of how much the website will cost and how much you want to spend is always a good place to start. There are some factors that may increase the cost of the website redesign such as the addition of new content, implementing SEO strategies, communication with the web designing team, etc.

3. Strategy

Website redesign strategies are determined by the web designer. The website designer will analyse the user interaction of your business and website. After the analysis, the web designer decides the website strategy which is seen in the functionality and redesign of the website.

4. Content Audit

Identify what content you have, which content you no longer need, and any content gaps you’ll need to fill for the new website to succeed. Prepare a list of new content that you think the website may need.

5. SEO

It is recommended not to make any hefty changes to the technical SEO. Preserve the current SEO settings for your new website. While analysing the content on your website, you can also prioritise new optimisation requirements for the website. Remember your website should be SEO-friendly. Having an SEO-friendly website will help your website to rank better on search engines like Google.

6. Share Examples

If you have seen a website which you would like the website designers to see, then you should share those website design examples with them. With the help of example website designs, they will be able to visualise your ideas better.

7. Technical Requirements

Keep a list of technical requirements that your website may need. It can be a custom category list or custom filtering. If you require any other technical additions or changes, you can add them to this list.

8. Team

Before you begin with the website redesign, you should have the management as well as IT teams together for extensive research and discussion. Your management team can provide customer feedback to the IT team. This will help in creating a better user experience (UX) and designing a customer-centric design.

In addition to the above-mentioned checklist, we suggest you do SWOT analysis as well. It will help you understand the overall performance of your website. SWOT analysis will bring out the positive performing aspects and negative aspects of your website. With the help of these, you can have a clear understanding of how you want the website redesign to perform for you.

Websense Development can help you with complete website redesign services in New Zealand. Our team believes in growth-focused websites for both the business and the users.

Contact our expert website redesigning team on 0274 729 714. We are available for website redesign projects in Auckland, Queenstown, Dunedin, Wellington, Invercargill, Hamilton, Tauranga, Christchurch, and other places in New Zealand.