5 Reasons why Email Marketing is Great for your Business

29 Jun 5 Reasons why Email Marketing is Great for your Business

Email Marketing is the backbone of great marketing for your brand. In the ever-changing tech and business environment, email has held its ground as a means of reaching large-scale audiences. As marketing trends ebb and flow, you can rely on email to produce actions from your customers in a personal way. Here are 5 reasons why email marketing is great for your business:

1. Email is Widely Used

According to the technology market research firm, The Radicati Group, email remains as the most ubiquitous form of communication in the world. With over 3.8 billion users during 2018 using email worldwide, that’s essentially 50% of the entire world. Daily there are over 300 billion emails sent, this shows how important it is for your business to have strong email marketing. 

Communication between you and your customers can be strong with email marketing, as it is one of the only forms of direct contact between you and the customer. Which brings us to the next reason:

2. Email Directly Addresses your Audience 

Many people assume in the current market that social media is a great way to engage with your audiences. Whilst it can be, what many forget is the strict marketing rules that are in place on social media such as Facebook. Facebook will limit how many users will see your post in their newsfeed, so even if you have a large following online, many audience members may miss your updates. 

This is why email marketing can make a crucial difference to your business. Once you have gained a solid subscriber list to your emails, you can guarantee that they will receive and open your email. Many of these users have subscribed to receive specific email subjects from your business, so you can target milestones, ads and more to corresponding customers and groups. This shows how email marketing can be a more effective way to address your audience than other marketing strategies. 

3. Email Marketing Encourages Action 

The great thing about email campaigns is the fact that they can inspire your audience to engage and act with your business. Once your emails have reached your audience, you don’t want them just to stop after reading do you? No, instead you can encourage your users to take a step further and interact with your business. 

Interacting with your business can mean a variety of things depending on what kind of business yours is. This could mean signing up to a class, offering discounts, sharing a milestone, or pushing a sale. Remember, the audience has signed up to receive your emails, so encouraging interaction by embedding call-to-action buttons in your campaigns will help your business. All of these interactions can be recorded and measured in your email marketing software, which leads us to another important reason:

4. Email Marketing is Quantifiable 

Whether it’s a business website, social media, or email marketing, the ability to measure your performance is incredibly helpful for your business. Most email marketing services, like MailChimp, give you important campaign data such as email opens, click rates, new subscribers, conversions and bounce rates. 

All of these can help you build and strategise your email marketing techniques and define any issues in your campaigns that may need to be updated or changed. Then, further down the line you can look back on the growth of not only your email marketing but your business as a whole. 

5. Email Marketing Builds Brand Appeal and Credibility 

Brand appeal is what makes your business stand out above the rest. Having good quality marketing and successful design to represent your brand will mean customers will choose you over others. Email marketing is no exception. 

With email marketing you can create meaningfully designed layouts to help catch your users attention. Combine this with email campaigns that include things like expert advice, industry updates or market news, then your audience will understand that your brand isn’t all about sales. This helps to build credibility. 

Credibility is all about being honest and true to your business ideals and goals. Your brand will be more appealing if it’s consistent with marketing within these areas. Customers will return to brands they trust and perceive as honest. So making sure your email marketing reflects your credibility is important. 

So there you have it! Email marketing seems to be an understated part of growing your business and connecting with your customer audience. It helps your business grow whilst retaining trust and connection with users. Email marketing doesn’t seem to be going anywhere, anytime soon, so if you are thinking about starting then here are some reasons for you to do so.

It can be tricky to begin such an important task, luckily here at Websense Development we have expert staff in this area. If you want to know more about our email marketing services then click here.