5 Incredible Tips For Boosting Your Social Media Presence

20 Jul 5 Incredible Tips For Boosting Your Social Media Presence

Incredible Social Media Tips

Everybody knows that having a social media presence can be some of the best ways for your business to reach wider audiences and grow your brand to an international scale. Yet, it can be difficult to make your own company stand out above the rest with such tough competition, with many major brands dominating social media. 

The main goal of boosting social media presence is engagement from users. The type of engagement you are wanting can vary depending on which social media you use and what sort of personal goals your business is striving for. The main types of engagement that most brands want are more followers, likes, comments and shares, but others could be looking for click-throughs, mentions or brand hashtags. 

Here at Websense Development, we compiled a list of incredible tips that can help boost your social media presence. Read along and see what sort of tips you can apply to your own business’s social media. 

1. Select A Strategy and Realistic goals

Every business has a different goal that they are working toward, using the same methodology, set your business a social media goal and time frame to achieve it. This could be 10 new followers in a month or 5 more likes per average on new posts. Make sure you are being realistic and set something within the scope of your business’s social media capabilities. The larger your business, the bigger the goals that can be set. 

Now, selecting a social media marketing strategy is how you can help achieve this goal. When you scroll through Instagram or Twitter, notice how every company uses different designs, typefaces and communication to represent their brand. It’s time to find what sort of strategy your business is going to use. How do you want your audience to perceive your brand? Is it serious, creative, or intelligent? 

Looking at the two examples below: notice how Louis Vuitton uses long captions with impeccable writing, high-quality imagery and colours, whilst Thrasher Magazine simply uses two emojis and street photography. Both successfully represent their brand and target their strategy to their audience. 

(Source: Louis Vuitton, Twitter) (Source: Thrasher Magazine, Twitter)

2. Knowing Your Audience 

Your brand should reflect your business’s goals, identity and ideas. When it comes to posting on social media, you want to target an audience that will genuinely be interested in what your business offers. Once your audience is engaged with what you’re posting, then you will find they are interacting with it and sharing it with others that may be interested. 

To figure out what your audience may be, start doing some research. Find what sort of accounts on each social media are already following you, and see if they are the kind of accounts you are wanting to reach. If not, it may be time to change your posting style to attract new audiences. 

3. Post Creative and Valuable Content

Posting content is the primary way users will see and engage with your account. So it is essential that you are posting creative and valuable content that is interesting for your audience! 

Being creative in your posts can mean a variety of things, it could mean incorporating brand colours, logos and typeface into your content or using a creative design style that represents your business like no other. Users love clean, easily readable and engaging posts, so make sure you are trying to make your posts memorable. 

Valuable content means not posting purely for the act of advertising or selling your product. Social media can be a way of communicating to your audience in a fun and innovative way, so making sure your followers feel respected and cared for helps boost your business. 

4. Be human

Followers will be more engaged with your posts if they feel like there is someone actually on the other end of them. Because there are a million different accounts on every social media platform, many can look fake and robotic. Make sure your business isn’t one of these accounts. 

You can appear to be more human online by creating posts or stories with polls, questions or ideas that engage your audience. It can also be achieved through your writing style, so sounding more conversational in your captions and adding emojis can make you appear more realistic. Lastly, don’t be afraid to show your staff members or the face behind your social media posts, this is a direct way of showing your audience who they are dealing with online. 

5. Scheduling and Analytics

Our last tip for ensuring a boost in your social media presence would be the importance of scheduling and analytics. Audiences can easily forget about your business if you’re not consistent with posting. Scheduling posts is an easy way to minimise this issue. Using tools like MetaSuite or other software, you can upload posts and stories to be posted at any time in the future. It also allows you to write your captions and hashtags, geolocations and more.

Programs like Meta Business Suite also can give analytics for your previous posts and interactions. Analytics for your business is a crucial part of helping you understand which posts are successful and which aren’t. This allows you to figure out ideal posting times, record your growth online and strategise content for the future. So make sure you use software that analyses your social media accounts, as this will indefinitely help your business grow. 

After reading these tips you can start to strategise the way your business can grow by implementing these changes. The major idea is to illustrate your brand in an engaging way that accurately targets and reflects your audience whilst analysing the successful parts of your content. 

Websense Development has more social media tips and services that may be of interest to your business, click here to find out more.