Innovative Ways to Use Low Search Volume Keywords for SEO

07 Jul Innovative Ways to Use Low Search Volume Keywords for SEO

Low Search Volume Keywords can be used in a variety of ways to help your Search Engine Optimisation.

Keywords are the most vital elements for the web as well as for SEO. Keywords are words that are used by the audience to search for your business, products, or services on the web using search engines. Customers and clients use both high volume keywords; and low volume keywords to find the services, products, and your website.

Search volume is the number of searches per month for a specific keyword. Low search volume keywords are keywords that people search for but not as much as they search other keywords. Low Search Volume Keywords can be more useful to your website in long run than you may think.

For example, when you search for “vegan baker”, Google keywords planner will display the results where the search volume for “vegan baker” is 100 – 1K. If you search for “best vegan baker”, then it will show search volume as 10 – 100. And if you will search for “cheap vegan baker”, then the search volume will be 0 – 10. In the image below, you can see these search keywords and their average monthly searches; this should give you an idea of how different keywords can benefit your niche.

It is important to keep in mind that using small search volume keywords should not contradict your main keywords. Using keywords that are similar to your main keywords can cannibalise your SEO and affect your ranking negatively. By cannibalise, we mean that search ranking may get divided between two different pages with similar focus keywords. For instance, you may have one page with focus keyword “vegan baker in Wellington” and other page with focus keyword “best vegan bakery in Wellington”. This can be confusing for search engines and they will try to rank both pages for same keyword.

Some people may look at Search Engine Optimisation and think “I’m such a small business, how will I ever be able to compete with the those on the first page of Google?” Well, this where low search volume keywords can help. If your business fits into a niche market, then targeting low search volume keywords can help bring your business to the front of Google. Low search volume keywords are either long or very specific to a certain area of business, so targeting pages of your website to these can help your visibility in search engines.

By using low search volume keywords you can strategise your business to move further up the search engine result ladder. Research low search volume keywords that you can use to slowly gain traffic to your site, from here you can then find middle search volume keywords, bringing in more traffic, then slowly you can introduce high search volume keywords. This will slowly grow your website into a highly visible site on multiple search engines.

Other ways you can use low search keywords is by using them as ‘intercepting’ keywords. Obviously there is always going to be large, trusted brands in almost every business field. But, normally these companies are expensive, which they can be due to their popularity and credibility.  Despite this, many buyers will do a thorough check of shopping around before committing to a purchase of something, especially if it’s a long-term purchase. Here is where you can intercept some customers from dominating businesses in your field. By using low search keywords like “XYZ alternative” it means your business will register as an alternative to the major brands when buyers search for them.

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