What is SEO? Search Engine Optimisation 2021

21 Apr What is SEO? Search Engine Optimisation 2021

Millions of people search for the term SEO every day on Google. What does SEO mean? SEO is short for search engine optimisation.

SEO helps understand how people search online, what keywords they use, what kind of content they consume and which results they are seeing. Search engine optimisation is responsible for quality content as well as website traffic.

SEO is optimising your web pages for them to be found easily by users using search terms. For example, if you have a landscaping business in Wellington and you are visible for the search terms “landscaping Wellington” then your SEO methods are working, and your website is optimised well.

SEO helps in generating leads, attracting more people, reaching the target audience, generating sales, and increasing revenue. SEO has two most important aspects:

1. What your audience is searching for

2. How you are catering for the search needs of your audience.

Search engine optimisation or SEO can help your business and brand in more than one way. Most people think that SEO only helps in boosting their website ranking on search engines. SEO is responsible for more than just ranking better on search engines like Google, Yahoo, Bing, Yandex, and more.

With the help of SEO tools, you can analyse the main keywords and long-tail keywords used by the audience to reach your website and click on it. You can then optimise your website content better.

Practising good SEO techniques and methods will get your website to rank well on search engines. In simple words, SEO is like an umbrella of methods you can implement for your website to be discoverable by search engines.

Like good SEO or white hat SEO, there is black hat SEO. Black Hat SEO as the name refers is not a good method of SEO. It is a shortcut to get your website to rank better, but it is also a harmful way of search engine optimisation. Black Hat SEO techniques include spam comments, low-quality content, duplicate content, link buying, and more.

SERPs or search engine result pages display both organic results as well as advertisements. With SEO, you aim to rank through organic result and not through advertisement. Implementing good SEO techniques will help your website rank organically on the search results.